This appeared in Mid-Day on August 13, 2009.
You’re supposed to look at the right bottom corner of the paper.
The text reads:-
Add an edge with designer sneakers-
Savia Jane Pinto’s handpainted canvas “shoes with a fu” are unique since they take what you want them to, into consideration — even if that’s a tattoo of Spiderman’s costume on your sneaker. Also available are shoes with pirate faces and diamonds.